- The future of events is here, and it’s hybrid.
- From an increased audience, to more audience participation, to building strong communities, there are many benefits accommodating in-person and virtual attendees.
- Wherever your attendees are, use Mixtroz to foster meaningful peer-to-peer discussion based on information provided by attendees.
At the start of 2020, many companies were forced into the world of remote work and virtual events. For some, this was a short-term solution to a problem. For others, the pandemic has accelerated a shift toward digital transformation. To ensure long-term success, businesses should embrace this transformation (if they haven’t already).
Because hybrid and virtual events provide countless benefits! From increasing your attendance to attracting more sponsors to building stronger communities—the list goes on. Keep reading to learn more:
What are hybrid events?
The internet has changed our everyday lives, including how companies work and meet.
At their most basic, hybrid events combine virtual and in-person events so audiences can attend from wherever they are. Those who want to attend in person can, whereas others can attend through digital means, usually through video conferencing. This level of flexibility is one of the top benefits.
What makes hybrid events so unique is that attendees can engage and participate regardless of how they attend the event. In other words, whether they are in person or on their laptop, everyone can engage in real time. In the past, those who couldn’t attend were sent a video recording of the event. However, events are not only about gathering information, but also fostering connections—and those connections aren't possible through a recording.
In-person and virtual attendees can grow their networks by connecting through video or instant messaging. In the past, the physical space was what everyone shared. Going forward, technology will bring everyone together.
What are the benefits of hybrid events?
The truth is that both in-person and virtual events have benefits and drawbacks. Although some people are looking forward to having less screen time, others may have hit their stride in a remote environment.
By accommodating both preferences, hybrid events combine the benefits of both in-person and virtual events, creating opportunities for everyone involved.
1. Increase Reach and Attendance
We are all accustomed to the either/or approach to events, meaning the event is either in-person or virtual. By making your event hybrid, you open it up to both environments. Plus, you avoid having potential attendees skip out on the event. For example, maybe an attendee would like to attend in person, but they have travel constraints. With a hybrid event, they have the option to attend virtually!
Furthermore, hybrid events also let you reach more attendees. There is no limit to the number of virtual attendees, whereas in-person venues often cap how many people they can accommodate.
2. Achieve Audience Engagement
Hybrid technologies open up options for communication. In-person attendees can interact in much the same way they always have, whereas virtual attendees can engage over the internet by asking questions through the chat function, commenting on content, and participating over video.
Hybrid events also expand accessibility. For example, a virtual space provides opportunities for translators and closed captioning. Furthermore, those who are sick or on family leave can still attend the event.
3. Attract More Sponsors
More and more sponsors are catching on to the promise of hybrid events. Sponsorship is all about exposure, and because hybrid events provide larger audiences than exclusively virtual or in-person events, they are ideal for sponsors to support.
Much like attendees, sponsors have the opportunity to participate either remotely, in person, or a combination of both. By setting up virtual event “booths,” sponsors can give presentations via video conference or have their name on a rotating banner at the bottom of the screen.
4. Build Stronger Communities
The most crucial thing to remember when putting an event together is that every event is a social event. From annual company-wide meetings to networking events, every event is social, even if it is highly informational.
Although it can be easy to think of events as just a way to keep employees in the know, a study from The Wharton School of the University of Pennsylvania found that employees who feel lonely or disconnected from their peers perform worse than those who feel a sense of connection. You might say our quality of work is dependent on the strength of our community, so keep this as the focus of every event you put on!
5. Gain Better Access to Data
Have you ever wished that you could gain feedback from attendees in real time? Event planners know all too well that attendees are less likely to fill out an email survey about their experience after getting home from an event, and especially a few days after.
Embrace the right technology, and you can have attendees provide feedback on the event in real time to help improve future events. The best part? This technology isn’t just for virtual attendees. In-person attendees can also use it on their phones.
Build community at your next hybrid event with Mixtroz.
Wherever you are in the world, create community and meaningful peer-to-peer discussion at your next corporate event with Mixtroz. We are among the best hybrid event platforms, using data to connect peers, create dynamic breakout groups, and collect real-time feedback to prove ROI and optimize future events.
Want to learn how to create authentic connections at your events? Check out our guide, Engineering Meaningful Peer-to-Peer Discussion at Your Next Corporate Event.