Event planning team Wellington tapped to ensure eShip Summit attendees met their goals

Whenever the Kauffman Foundation plans big events, they call in Wellington, their event planning agency, to bring all of the pieces together. In 2019, the big event was the eShip Summit, where over 600 people attended to discuss entrepreneurial ecosystems in their communities. Callie Motz is the Wellington Account Director, and she saw a demo of the Mixtroz event planning software with the rest of the Wellington team that was not at the Kaufmann event.

Event-planning made easy

Organizing hundreds of people into groups to maximize collaborative efforts is a daunting task for any event planner. At the eShip Summit, these groups needed to make meaningful connections so they could return to their communities with fresh ideas and new relationships. 

With regard to breaking up this large group of attendees into meaningful brainstorming teams, Callie admitted, “…like most event planners, in the past, we’ve used something akin to ‘wedding seating’ in our small group mixes.” She tells us that she’s also used other tactics, such as utilizing registration platforms to ask questions to mix and match groups. She’s also used different Excel algorithms she’s built herself. Callie adds, “With Mixtroz, the process was much less labor-intensive than in the past.”

Thanks to the Mixtroz event planning software platform, the attendees were easily grouped for collaboration and brainstorming, without Wellington having to create complicated algorithms or seating charts on their own. 

Magical connections in the mix

Not only did Mixtroz take the labor pains out of group arrangement, but the software also helped the attendees find the things they have in common so that they could better share their ideas. One of Callie’s favorite experiences was that her CEO Joan Wells participated in the mix.  Joan’s comment to Callie: “Our group didn’t find just one thing they all related to; however, you could tell we all meshed together in conversation. You couldn’t put your finger on it; it was just magical.”

Callie shared that many of the attendees mentioned how nice it was to see a visual of who you were going to meet: “Once the groups were assigned, your groups’ selfie pops up — you feel connected from the start.”

About Mixtroz

Mixtroz is an event planning software that engages and improves events for attendees while collecting data for event hosts. Attendees download an app and complete a virtual name tag and survey customized by the organizer. At a predetermined time, the software simultaneously matches attendees and guides them to an intelligently automated match of people for a curated group connection experience in real-time! At the completion of the “mix,” the organizer gains the visualized survey data collected from the interactions which can be used to drive future revenue-generating cost-cutting measures all throughout your event or organization. Mixtroz can be up and running at your event instantaneously. So, to get started working less and innovating more, contact us today!