- Getting college students to attend an event is a healthy balance of promotion, involvement, and listening to what the students are really interested in.
- Ultimately, everything comes down to creating a sense of belonging among your students, and Mixtroz helps to facilitate these conversations.
It’s not easy to host a college event. Not only are there a ton of them—meaning every event is competing with another—but it’s also difficult to grab the attention of college students. After all, between studying, socializing, and attending extracurricular activities, their lives are pretty busy.
If you are wondering how to get college students to attend events, you’re in luck. There are a handful of awesome strategies you can use to attract students and throw events they want to attend. If that’s something you would like to see on your campus, then this blog post is for you.
Let’s dive in!
How to Get College Students to Attend Events
Whether your event intends to entertain students, engage them intellectually, or help them create community, there are a few things you can do to create a successful event:
Promote on social media.
Did you know that 72 percent of adults use social media? Or that adults between the ages of 18-29 use social media more than any other age demographic?
It’s clear that if you want students to attend, you need to be where they spend a significant amount of their time! But a simple tweet or Facebook post isn’t going to cut it.
Instead, engage students by creating campaigns with appealing visuals (e.g., students having fun together) that will make them want to be there. Or consider pulling quotes from students who have attended your event in the past.
Make it beneficial to bring friends.
Studies have shown that students consider their relationships a top priority. So it makes sense that college students move in packs.
Knowing this, brainstorm ways to encourage them to attend together rather than going solo. For example:
- Say you have a touring comedian or band coming to campus. Consider offering group deals so that students can encourage others to attend and get a sweet discount.
- Provide free food at your event. After all, they’re students! They would probably love a free slice of pizza, and their friends would too.
Get older students and teachers involved.
When students first come to college, they might need a bit of encouragement from faculty and older students to attend events. After all, some could be a bit more introverted.
Reach out to faculty:
- Can they provide extra credit for attending a community or campus event?
- Can one of those events be connected to an assignment?
Reach out to older students:
- Can one or a few of them manage your social media to match the voice of the students you want to attract?
- Can any of them serve as “mentors” so students have a resource to reach out to if they’re unsure what to do on any given night?
The more members of your college community you recruit, the more naturally the word will spread.
6 Events That Students Will Want to Attend
Student interests are vast, so be sure to create events that cover as many of them as you can. Wherever possible, host these repeat events:
1. Hire outside entertainment.
As mentioned above, hiring outside entertainment can be a great way to band students together. And who doesn’t love a live comedy show or concert? They are huge crowd-pleasers on campus!
2. Host “TED Talk” events.
College events don’t have to be fun and games. After all, students are there to gain an education and expand their worldviews.
Consider hosting TED-Talk-style events that feature leaders from various fields.
Ever heard of a fireside chat? These can allow faculty members to share their experiences related to their vocation and offer encouraging advice to students.
3. Involve students in the community.
Most college students aren’t legally able to attend bar crawls, but that doesn’t mean that they should miss out on the adventure of a “crawl.”
Consider hosting “crawls” to museums, gardens, music venues, or other hot spots outside of campus that allow them to get to know the community. You can also organize volunteer opportunities with local hospitals, pet shelters, and charities.
4. Host “adulting” classes.
Have you ever thought that a college class on how to do your taxes or make the right financial investments would have been useful?
Students will be grateful if you offer up after-hours classes on topics they will need to tackle during and after college.
5. Create mentorship programs.
Who better to help new students navigate life during and after college than current and past students?
Consider creating a mentorship program for new students that pairs them with current students and alumni. This will give them access to resources for life both during and after college.
6. Host sporting competitions.
Who doesn’t love intramural sports? Not only do students get a chance to exercise and have fun, but they also get to engage in some healthy competition and work on team-building skills.
These can be your typical sports—such as basketball, baseball, or football—or you can mix it up by hosting Quidditch games or LARPing (live-action role-playing).
Host a Successful Event on Campus with Mixtroz
Ultimately, your event needs to create a community that allows students to thrive.
Mixtroz is a platform that sends students customized prompts to answer, then segments them into groups based on those answers to encourage peer-to-peer discussion and create community. And what’s better than that on a college campus?
Interested in learning more about our platform? Reach out to us today!