- Don’t just settle for an event. Create a gathering that is based in community and a similar mission.
- Use Mixtroz, a platform that facilitates group gatherings using real-time data so that every human interaction is an opportunity for meaningful connection.
We have all heard of an “annual event,” but have you heard of an “annual gathering?” In terms of getting people together for a celebration or year-end update, they are pretty similar. However, an annual gathering focuses on community, collective identity, and a shared mission. And what company doesn’t want that?
Annual gatherings are one of the most looked-forward-to events of the year in many organizations. These gatherings are a great opportunity for coworkers to socialize, celebrate accomplishments, and build community.
Although they take a great deal of preparation, these gatherings can deliver endless benefits by building loyalty, connecting employees, boosting retention, and producing data about company events and culture.
Here’s how you can create community at work and turn your next annual event into a gathering your employees will love.
1. Create Hype Around the Event Beforehand
As you begin to market your event, make sure the messaging is as clear as the time, location, and date. In other words, what experience do you want attendees to have?
Your marketing efforts should take place through email and social media posts that include a variety of mediums, such as text, visuals, videos, and audio. According to the article “Brain-based Techniques for Retention of Information,” every person comprehends information differently. Although some retain the written word well, others might benefit from a visual, meaning your marketing material should deliver to different ways of learning.
To make your marketing materials more engaging, create content that encourages viewers to participate. For example, provide virtual Q&As or polls. Attendees don’t want to be told what to do—they want to have a say in what goes on.
2. Take Advantage of the Power of User-Generated Content
Did you know that word-of-mouth marketing is one of the most powerful forms of advertising? In other words, people are more likely to trust their friends and family over a business.
So why not use the same principle when marketing your annual gathering? Encourage past attendees to create user-generated content. They can share their experiences by crafting photo and video montages or providing testimonials to be shared on the company’s social media pages.
3. Personalize Event Experiences
Gone are the days of a one-size-fits-all approach to events. Instead, personalizing your annual gathering can help improve engagement, satisfaction, and loyalty.
Modern tools can gather information about attendees, including what they would like to experience and the goals they hope to accomplish during the event.
A community should be a cohesive unit. You don’t want people to only group with those they feel comfortable around. To build a sense of community, you can use a tool that segments attendees into groups for icebreakers to help them hold meaningful conversations with a new people.
Don’t wait until the day of the event to build community! Instead, use Mixtroz as a virtual touchpoint in advance so that people can start getting to know each other before they are in the same room. The live interaction reinforces the connection in the app and helps the relationship thrive.
4. Gather Feedback at the End of Your Event
Not every gathering will be a smash hit. Rather than speculating, determine what worked and what didn’t by gathering the right data.
Using Mixtroz, you won’t have to deal with email surveys, which are often unreliable because they are sent to attendees’ inboxes long after the event has ended.
Instead, with Mixtroz, you can prompt attendees to provide feedback during and directly after the event so you can make next year’s annual gathering even better.
Support Community at Work with an Awesome Gathering
Don’t just put on an event. Instead, host a gathering that supports community and encourages meaningful peer-to-peer interactions with Mixtroz. We facilitate group gatherings using real-time data so that every human interaction is an opportunity for connection.
Want to learn more about the importance of peer-to-peer engagement? Download our guide, Engineering Meaningful Peer-to-Peer Discussion at Your Next Corporate Event.